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Visa’s New VAMP Rules Will Cost You—Here’s Why You Should Be Worried




Visa is charging merchants per transaction for fraud and chargebacks.



Visa is tightening its grip, and businesses that don’t take action now will pay for it—literally. Visa is no longer just flagging high-risk merchants—it is charging them per transaction.



If a customer disputes a charge, even fraudulently, it counts against you. If your dispute rate crosses Visa’s limits, you pay penalties on every transaction, and winning a chargeback later won’t refund the fines.



Acquirers won’t take the risk and will start cutting off high-risk businesses. This is not just a cost issue—it’s a threat to your entire business.



 
 
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