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What banks and payment providers expect in a startup's business plan


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Article by Viktoria Soltesz at the The Green Sheet, the Premier U.S. Payment Industry Publication


Viktoria Soltesz has been invited to contribute to The Green Sheet, a respected and long‑standing publication in the U.S. payments sector.


About Green Sheet

The Green Sheet combines dedication to payment industry education since 1983 with consistently high journalism and editorial standards. Its stature makes it a go‑to reference for payment professionals seeking after unbiased insights, regulatory intelligence and practical content to support merchant sales efforts.


Founded in 1983 by Paul H. Green, The Green Sheet was the first U.S. publication dedicated solely to the payments industry and the ISO/merchant sales agent sector. Originally launched as a focused newsletter, it has since grown into one of the most respected and widely followed trade publications in the field, offering consistent industry insights to merchant services professionals. Its readership includes a broad network of independent sales organizations, merchant-level agents, payment providers, and financial service consultants.


The Green Sheet publishes both print and digital editions on a semi-monthly basis, delivering practical news coverage, regulatory updates, and strategic commentary on card acquiring, POS systems, ATM networks, fintech developments, and market dynamics affecting the payments sector. The Green Sheet has received multiple accolades for content quality recognitions such as APEX awards for publication excellence across five consecutive years.


The Article

In the featured article, Viktoria draws on her extensive payment and banking expertise to outline exactly what banks and payment providers look for when assessing a startup’s business plan. She addresses critical aspects such as risk management, revenue models, compliance strategy and operational readiness. Her practical insights guide founders in structuring a plan that aligns with industry expectations, positioning them for stronger credibility and investor interest.


Significance

The article featured in The Green Sheet highlights the growing international interest in payment strategy and startup planning, and brings practical, experience-based insights to one of the most recognised publications in the U.S. payments sector. The inclusion reflects the relevance of these topics across markets and opens the door to further discussions around what banks and payment providers truly expect from new businesses.


 
 
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